I’m not a doctor. I’m not a tailor. I’m not an electrician, a chef, or a landscaper.

When I have a toothache, I don’t employ a power drill to remedy my pain. Instead, I call upon the expertise and gentle touch of my dentist. And despite the abundance of do-it-yourself home improvement shows on TV, I’m in no position to add a wing onto my house.

So it surprises me how many businesses—large and small—ask themselves, “How hard can it be to write an ad, some web content, and a press release?”

It surprises me even more how many of them actually attempt it. What doesn’t surprise me, however, is the number of businesses that come knocking once they’ve realized the inevitable: Just because you can string together a sentence, it doesn’t mean you know how to write.

I’m Jonathan Lewin, a freelance Toronto copywriter with a ridiculous amount of experience writing for web, print, broadcast, PR, out-of-home and more. Agencies, Fortune 500 companies and small businesses all over the world count on me to enhance their presence and increase their profits through words. Browse this site to find out how a real professional can make your marketing communications efforts seem like a cakewalk.